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Jom Balik Raya
Scope
Concept & Ideation
Creative Direction
Project Management
Key Visual Design
Copywriting
A Hari Raya themed festive season corporate gift campaign curated for Photobook Malaysia's B2B arm. Jom Balik Raya makes use of the vibrant, colloquial Malaysian wit and humor to celebrate both Raya and the process of Balik Kampung.
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