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It's Not That Hard x 21 GRAMS

Scope

Creative Ideation
Art Direction
Copywriting
Illustration
Key Visual Design
UI/UX Design
Video Production

Sex education is a fundamental right, yet individuals with intellectual and developmental disabilities (IDD) are often excluded. It's Not That Hard changes that by empowering those who can consent and safeguarding those who can’t. Consent isn’t one-size-fits-all—some individuals can make informed choices but remain vulnerable, while others lack the cognitive ability to recognise manipulation. By addressing these diverse needs through education and clear guidelines, we ensure accessible, tailored education that bridges the gap between autonomy and protection.

It's Not That Hard introduces a system to give individuals with Down Syndrome (DS) and Fragile X Syndrome (FXS) the tools, knowledge, and confidence to navigate relationships, sexuality, and consent—safely and autonomously.

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